Complex systems, human clarity.

I design products that make sense
on a Thursday afternoon.

Sneak Peek

Additional case studies in progress:

  • BuildBook   |   2023–2024

    QuickBooks integration

    End-to-end integration to eliminate double entry and win back customers.

    BuildBook data objects mapped to their QuickBooks Online equivalents.
  • BuildBook   |   2024

    Sweep the path

    Funnel optimization from sign-up → completed estimate. Research, quick wins, measurable lift.

    Estimate funnel — pros reaching each step roughly doubled vs. the prior month.
  • Housecall Pro   |   2024–2025

    Role-based access control

    Platform architecture to unlock new pricing tiers and plan customization.

    Layers of complexity: products, plans, seats, roles, and permissions.